Hi. My name's David Drysdale. I'm a researcher, writer, and strategist based in London, Ontario, Canada.
I've spent my whole life pulling apart how stories work. That passion led me from writing my own picture books when I was a kid to getting a PhD in English. Now, I help others tell their stories as part of a holistic digital customer experience.
My specialties include:
Content design and development
User experience (UX) and design strategy
I believe that everyone has a great story to tell. It's my mission to make sure it gets heard.
The way we talk about our users is just as important as what we say about our users. Understanding how stories and narratives work is critical to building human-centric experiences, and for helping us solve for what our users really need.
What does it mean to be radically human-centered? This question, posed by Andrew Hinton in his workshop on "Understanding Context," set the tone for me at my first trip to CanUX. It was an inspiring—and challenging—theme that nearly every speaker touched in in some way or another.
Many companies assume a much higher level of trust than users are willing to grant them. The fact is that your users don’t trust you as much as you think they do. Fortunately, there are techniques you can use to help convey trustworthiness to your users.