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Telling Stories: Why Narrative Matters to UX

December 01, 2018 by David Drysdale in big ideas

The way we talk about our users is just as important as what we say about our users. Understanding how stories and narratives work is critical to building human-centric experiences, and for helping us solve for what our users really need.

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December 01, 2018 /David Drysdale
ux, research
big ideas

Ethical UX: Reflections on CanUX 2018

November 24, 2018 by David Drysdale in big ideas

What does it mean to be radically human-centered? This question, posed by Andrew Hinton in his workshop on "Understanding Context," set the tone for me at my first trip to CanUX. It was an inspiring—and challenging—theme that nearly every speaker touched in in some way or another.

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November 24, 2018 /David Drysdale
ethics, conferences
big ideas

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