The way we talk about our users is just as important as what we say about our users. Understanding how stories and narratives work is critical to building human-centric experiences, and for helping us solve for what our users really need.
What does it mean to be radically human-centered? This question, posed by Andrew Hinton in his workshop on "Understanding Context," set the tone for me at my first trip to CanUX. It was an inspiring—and challenging—theme that nearly every speaker touched in in some way or another.
Many companies assume a much higher level of trust than users are willing to grant them. The fact is that your users don’t trust you as much as you think they do. Fortunately, there are techniques you can use to help convey trustworthiness to your users.
Personas are one of the most commonly used deliverables in design and development these days. Unfortunately, they're also one of the most misused.Here are some tips on how to make sure you are using personas effectively.
A funny thing happens when you start naming and tracking statistics: people start caring about them. Sometimes they start caring about them a lot, even if they’re not particularly valuable.