¶ Ethical Fading

"Ethical fading" describes the cumulative result of accepting many small transgressions because they serve some short-term need. These many small acts accrue, and may compromise long-term success. Furthermore, each small transgression makes the next easier to accept.

This seems related to a relationship between metric fixation and trust; these are all bound up in short-term thinking at the cost of longer term aims and sustainability.


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Sinek, Simon. The Infinite Game. New York: Portfolio, 2019.