Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the Contents).

Recently Added

Practical Knowledge Can Be Found by Focusing on Issues, Rules, Analysis, and Conclusions.

IRAC is a method of legal analysis that is useful when one needs to find practical knowledge.

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Playing Catch-up with a Competitor Strengthens Their Position, Not Yours

Trying to play catch-up with your competitors creates a disadvantage by allowing them to define the terrain of competition.

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Place Characters Within a Landscape

The landscape in which a character is presented provides a glimpse into their inner life.

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Perspective Comprises Our Stance, Our Tools, and Our Experience

Roger Martin suggests that our perspective on a given issue is formed by the interaction between our stance, our tools, and our experience.

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Personas

Structure note mapping content related to personas

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Personas Start with Qualitative Research

Personas should be discovered through a process based around qualitative research.

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Personas May Create Space for Assumptions

Because personas lack rich contextual data, they may leave gaps that will be filled with assumptions.

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Personas Make Abstract Research Concrete for Design Teams

Personas help make abstract findings from research look and feel more concrete for design teams.

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Personas Lack Rich Context

Personas may promote a shallow understanding of users because they lack rich contextual information.

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Personas Document Shared Understanding About Users

Whether or not personas facilitate empathy they can help document the current shared understanding about users.

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