Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the _Index).

Recently Added

Personas Alone Can't Help Teams Achieve Empathy

Personas are often cited as helping design teams build empathy for their users. However, empathy requires concerted effort to see the world through another's eyes.

Read more...

Personalization Makes Demographics Obsolete

The ability to tailor content to individual users makes demographic targeting unnecessary in digital environments.

Read more...

Permanent Notes Develop New Ideas

Permanent notes are used to help articulate and develop new thoughts.

Read more...

Permanent Notes Are Permanently Useful, Not Permanently Unchanging

Permanent notes do not need to be permanently unchanging. But they should be permanently useful.

Read more...

People Fill Information Gaps with Assumptions

When people receive incomplete information they make assumptions to satisfy the gap.

Read more...

People Cope Rather than Optimize

Contrary to some economists do not seek to rationally optimize their circumstances. Rather, they are primed to cope.

Read more...

People Can't Be Reduced to Computational Processes

The rise of computing has given us new metaphors for cognition. But, these metaphors are inadequate to describe the complexity of human beings.

Read more...

Our Vision of the Future Is Always Constrained by Our View of the Past.

Our understanding and interpretation of the past obscures our ability to recognize and interpret signals of the future.

Read more...

Our Models for Understanding Dynamic Situation Should Undergo Constant Revision.

By the time we build a mental model of a dynamic or volatile situations, it is probably out of date.

Read more...

Orientational Metaphors Organize Concepts Relationally

An orientational metaphor leverages concepts of space to make abstract concepts more legible.

Read more...