Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the _Index).

Recently Added

Narratives Enable Us to Act Decisively in Conditions of Uncertainty

Narratives help us make decisions in situations where probability judgments are not feasible.

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Narrative Sequencing Informs Meaning

The sequence in which information is presented affects how that text is interpreted.

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Narrative Helps the Human Mind Make Sense of Events

The human mind creates understanding of uncertain or ambiguous situations by shaping discrete events into a meaningful narrative.

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Most Brands Appeal to the Same People Rather than Niche Audiences

Byron Sharp suggests there is little evidence that any brand appeals to its own slice of niche buyers.

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Metric Fixation Is a Symptom of a Decline in Social Trust

Quantitative measures of activity provide fodder for a defensible position, overcoming a fundamental lack of trust with apparent accountability and transparency.

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Metonymy Facilitates Understanding by Focusing Our Attention

Metonymy facilitates understanding by drawing our focus to specific aspects of its referent.

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Methods to Overcome the Limitations of Personas

Personas suffer from a number of shortcomings. Various alternatives seek to overcome these limitations.

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Metaphors Structure Our Interpretation of the World

Metaphors shape our cognition and structure how we interpret ideas and concepts, influencing our behaviour.

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Metaphors Create Coherent Systems of Meaning

Metaphors form coherent systems of thought that fit together in logical ways.

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Measuring Performance Stymies Organizational Intimacy

Metrics can become a substitute for close personal relationships or intimate interpersonal knowledge within organizations.

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