Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the Contents).

Recently Added

Innovate only when and Where You Have To.

The effort required to innovate should be spent judiciously on those areas where it is impossible to copy or adopt existing options.

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Information Structures Mimic the Organization that Created Them

Organizations construct systems that replicate their own communications structures.

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Inflection Points Reveal Themselves First at the Edges

Emerging trends and ultimately strategic inflection points are usually first observed on the edges or fringes.

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Infinite Games Are Open-Ended and Played Mainly to Keep Playing

Finite games are contained and have limited outcomes. Infinite games are open-ended.

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Inductive Reasoning Develops New Hypotheses Based on Limited Available Data.

Inductive reasoning is associated with creative thinking and the development of new mental models and concepts.

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Ideas Are Remixes

Ideas form through decontextualizing and recontextualizing concepts and thoughts against other concepts and thoughts.

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Ideas Are Networks

Ideas form as clusters of neurons that accrue connections until catalyzing into thought.

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Ideas Are Constellations

Ideas take shape as connections between different thoughts and concepts.

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How Many Users Should You Interview

The number of users to interview in UX or product research is difficult to estimate, but there are some rules of thumb.

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How Advertising Works

Advertising affects us in a variety of ways, conscious and unconscious.

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