Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the Contents).

Recently Added

Hierarchical Systems Limit Connections Across Their Horizontal Layers

Hierarchies make it difficult for information and ideas to flow between siblings, contributing to silos.

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Harry Dry's Favourite Landing Page Structure

Harry Dry offers a template for constructing digital marketing landing pages.

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Guiding Policy Is a General Approach to Overcoming a Challenge

Guiding policy is one component of Richard Rumelt's "kernel of strategy." It imposes constraints or guardrails on the approach to a problem.

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Good Writing Makes the Familar New

Good writing makes familiar ideas and concepts seem new again, and makes the mundane feel fantastic.

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Good Strategy Simplifies a Complex Problem Space

A good strategy focuses attention around a limited number of key insights to help direct leverage.

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Good Story Leads Entice and Inform

The opening of a story is an art. It needs to introduce the theme broadly while still being vivid and specific.

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Good Research Starts with a Good Question

Without a clear question to guide inquiry, research work may not contribute to an appropriate solution.

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Good Endings Make a Story Memorable

The end of a story plays a significant role in whether or not a reader remembers the story. Do more than just summarize.

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Good Decisions Can Result in Bad Outcomes

Decisions cannot be evaluated on the basis of their outcome. Poor decisions may yield good results, and good decisions may yield poor results.

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Good Creative Work Is Characterized by the Unity of Form and Function

Good creative work seeks harmony between form and function. The content should align with its message, theme, or argument.

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