Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the _Index).

Recently Added

How Many Users Should You Interview

The number of users to interview in UX or product research is difficult to estimate, but there are some rules of thumb.

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How Advertising Works

Advertising affects us in a variety of ways, conscious and unconscious.

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Honing Intuition

Intuition isn't a static talent but a skill that can be honed through the thoughtful consumption of good ideas.

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Hierarchical Systems Limit Connections Across Their Horizontal Layers

Hierarchies make it difficult for information and ideas to flow between siblings, contributing to silos.

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Harry Dry's Favourite Landing Page Structure

Harry Dry offers a template for constructing digital marketing landing pages.

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Guiding Policy Is a General Approach to Overcoming a Challenge

Guiding policy is one component of Richard Rumelt's "kernel of strategy." It imposes constraints or guardrails on the approach to a problem.

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Good Writing Makes the Familar New

Good writing makes familiar ideas and concepts seem new again, and makes the mundane feel fantastic.

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Good Strategy Simplifies a Complex Problem Space

A good strategy focuses attention around a limited number of key insights to help direct leverage.

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Good Story Leads Entice and Inform

The opening of a story is an art. It needs to introduce the theme broadly while still being vivid and specific.

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Good Research Starts with a Good Question

Without a clear question to guide inquiry, research work may not contribute to an appropriate solution.

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