Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the Contents).

Recently Added

Focus Personas on Tasks, Goals, and Motivations

What a user persona is trying to do and why is more important than descriptive demographic information.

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Focus Marketing on New or Light Buyers Rather than Heavy Buyers

Byron Sharp suggests that brands grow primarily by targeting new customers rather than growing relationships with their existing customers.

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Focus Competitive Research on Customers Not Competitors

Competitive research should remain focused on customers and their problems rather than feature parity.

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Fleeting Notes Are Reminders

Taking temporary, fleeting notes while reading serves to remind us of ideas or concepts we wish to keep.

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Flaherty - The Elements of Story

A manual on nonfiction writing from the NY Times story doctor.

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Fixating on Metric Data Biases Us to the Short Term

Longer-term aims are by their nature more difficult to measure. A fixation with measurement can therefore bias us toward short-term aims even at the cost of a long-term goal.

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Find Time for Intentional, Focused Leisure

Leisure time is often fragmented by small tasks like checking email or responding to messages. There is value in uninterrupted, distraction-free leisure.

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Expressing Uncertainty Doesn't Undermine Authority

A researcher's admission of uncertainty was not found to have a negative influence on the trustworthiness of their reporting.

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Express Strategy as Simple Rules

A complex strategy is difficult to follow. Articulating strategy as simple rules can help define clear direction.

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Experientialism Suggests that Truth Is Relative to Our Interactions with the World

An experientalist approach acknowledges that objective truth is elusive while rejecting the notion that there is no such thing as truth.

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