Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the _Index).

Recently Added

Brainstorming Surfaces Available Ideas, Not New Ideas.

The apparatuses used for brainstorming facilitate the surfacing of existing, mentally available ideas, not new ones.

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Brains Have Evolved to Minimize Surprise

The theory of predictive processing suggests that brains evolved to limit prediction error.

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Base Strategy on Leading, Not Lagging, Indicators

Relying on lagging indicators to develop strategy means you will be too slow to react to change.

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Amy Webb’s Method for Finding the Future

Amy Webb's 6-step method for "finding the future" from The Signals Are Talking

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Advertising Is Defensive

Advertising is not effective at growing market share. Rather, it helps brands maintain their position in a buyer's consideration set and occupies the advertising opportunity.

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Advertising Changes the Cultural Meaning of Products

Advertising works by changing the landscape of interpretations and meanings that accrue to a brand or product, thereby shifting how we believe others perceive us when we use it.

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Abundant Data Makes Us Jump to Quantitative Data as the Solution to Every Problem.

Because quantitative data is so easy to collect, we are biased toward using quantitative data.

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A Scene Comprises Large-Scale and Small-Scale Structures

The large-scale structure of a scene may be that of a scene or a sequel; the small-scale structure comprises motivation-reaction units (MRUs).

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A Brand Is a Constellation of Impressions that Takes Shape over Time

A brand is a constellation of impressions that accrue over time.

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