Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the Contents).

Recently Added

Change Is Disorienting because It Is Constant

We have difficulty noticing incremental change because is constant and relentless.

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Change Happens Gradually, Then Suddenly.

Large-scale changes feel like they happen quickly but actually gestate over long periods.

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Chain Link Systems Cannot Be Improved by Focusing on One Link Alone

Interdependent, chain-link systems are constrained by the performance of its weakest link. If each link is managed separately, resolving an issue may not fix the system.

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CIPHER Method for Trendspotting

Amy Webb uses six pattern identifiers to spot trends, organized under the acronym CIPHER.

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Byron Sharp's Laws of Marketing

The 7 laws of marketing as identified by Byron Sharp

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Byron Sharp's 7 Rules of Marketing

In How Brands Grow, Sharp outlines what he claims are 7 scientific rules of marketing.

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Buyers Eliminate Most Options Unconsciously

To cope with abundant choice in the market, buyers will unconsciously limit the range of their options before making a decision.

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Build Randomness Into Knowledge Generation Systems

Randomness can help us make novel connections between distinct ideas that we otherwise might not have considered.

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Build Organizations Around a Long-Term Narrative

Sustainable organizations benefit from having a long-term narrative strategy that aligns the organization around a common mission.

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Brands Are Constellations of Impressions that Takes Shape over Time

A brand is a constellation of impressions that accrue over time.

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