Welcome to my digital notebook.

This is (roughly) my digital zettelkasten, a collection of interlinked atomic notes about anything that interests me. In general, they will talk about strategy, research, UX, product development, learning, and knowledge management, but might stray pretty far afield from that sometimes.

Consider this my "digital garden." It's hobby work. I collect ideas that I am interested in, and I try to cultivate them as best I can. (Not sure where to get started? Try the Contents).

Recently Added

Brands Accrete

A brand is a holistic impression of an organization, service, or individual.

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Branding

Structure note related to branding

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Brainstorming Surfaces Available Ideas, Not New Ideas.

The apparatuses used for brainstorming facilitate the surfacing of existing, mentally available ideas, not new ones.

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Brains Have Evolved to Minimize Surprise

The theory of predictive processing suggests that brains evolved to limit prediction error.

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Base Strategy on Leading, Not Lagging, Indicators

Relying on lagging indicators to develop strategy means you will be too slow to react to change.

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Avoid Removing Parts of a System if You Are Unsure of Its Role in the System

Chesterton's Fence is a heuristic that illustrates the importance of second-order thinking.

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Avoid Performative Innovation

Innovation theater goes through the motions without delivering.

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Articulate Knowledge as Atomic Insights

The principle of atomicity argues that knowledge management should produce specific, contained, atomic insights.

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Amy Webb’s Method for Finding the Future

Amy Webb's 6-step method for "finding the future" from The Signals Are Talking

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Ahrens - How to Take Smart Notes

Ahrens describes the zettelkasten method of knowledge management and note taking.

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