CIPHER Method for Trendspotting

Webb identifies six pattern identifiers that help her spot trends, collected using the acronym CIPHER:

  • contradictions,
  • inflections,
  • practices,
  • hacks,
  • extremes, and
  • rarities.

Related

Citation

Webb, Amy. The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream. New York: PublicAffairs, 2018.


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