When writing, ensure that the core theme of an idea isn't overshadowed by subordinate notions, qualifiers, or caveats. If the "branches" outweigh the trunk, the theme will be lost. Present the qualifiers fairly, but ensure that they occupy less space by compressing them, in contrast to the extended detail granted to the core idea. Remember the priorities of the piece, but also that the trunk is never the whole tree.
- Build organizations around a long-term narrative - An extension of narrative to business development: for businesses, as for a good story, there will be things that must be left aside or skimmed over to pursue what really matters
- Good strategy simplifies a complex problem space - A strategy is a narrative that makes judicious cuts to avoid distraction