Focusing on Feature Parity Creates a Commodity Market

Striving for feature parity with competitors risks homogenizing the available solutions in the eyes of consumers. As options become interchangeable, they become commoditized; this, in turn, leads to declining prices as it becomes more difficult or impossible to compete on differentiating features between products.


Related

Citations

Lombardo, C. Todd, Bruce McCarthy, Evan Ryan, and Michael Connors. Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 1st edition. Beijing: O’Reilly Media, 2017.

Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. 1st edition. New York: Free Press, 1998.


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