Innovation doesn't emerge in a flash of sudden insight, but through a longer, ongoing process across networks of adjacent possibilities. Silos and walls inhibit innovation; ideas spread more quickly in open environments that makes them accessible to others who can react to and build on them. In this way, ideas can be quickly recontextualized and connected in surprising ways, promoting serendipity.
- Innovation thrives in open environments
- Change rarely extends past adjacent possibilities
- Innovation accrues in small, incremental steps.
- Ideas are networks
- Ideas are remixes
- Fostering serendipity
- Optimize to be wrong, not right
- Traits developed by an organism may adapt to serve other purposes
- Strength of weak ties
Johnson, Steven. Where Good Ideas Come from: The Seven Patterns of Innovation. London: Penguin, 2011.