Imaginative or novel metaphors offer new ways of thinking about familiar ideas or concepts. They either extend existing metaphors, develop previously unused parts of an existing metaphor, or provide a completely new metaphor and, therefore, way of looking at something. In other words, "new metaphors have the power to create a new reality" insofar as they provide new ways to interpret to interpret, and then respond to, experiences. They may further help us create new similarities between previously unlike ideas, concepts, or objects. Metaphorical shifts, therefore, can even inspire cultural and social change.
- Metaphors structure our interpretation of the world
- Metaphors create coherent systems of meaning
- Narratives generate real-world effects.
- Structural metaphors reveal and conceal different aspects of experience
- Orientational metaphors organize concepts relationally
- Metonymy facilitates understanding by focusing our attention
[[Lakoff and Johnson - Metaphors We Live By|Lakoff, George, and Mark Johnson. Metaphors We Live By. University of Chicago Press, 2008.]]