In design, it can be tempting to rush to develop a prototype to get "real" feedback on an idea. Erika Hall posits that this is because a prototype, no matter how low fidelity, feels tangible: it provides physical, concrete evidence of progress.
But a prototype assumes you're already answering the right question. If you rush to a prototype, you may end up polishing a concept that won't solve anyone's problem to begin with.
Instead of rushing to a prototype, spend more time in the problem space.
- Spend more time in the problem space - Invest in building a strong understanding of the problem before starting to converge around a solution
- Lean methodologies promote velocity at the expense of understanding - Lean methodologies prioritize "shipping" artifacts quickly, but don't leave enough time for developing deep understanding
Hall, Erika. “The 9 Rules of Design Research.” Medium (blog), October 24, 2019. https://medium.com/mule-design/the-9-rules-of-design-research-1a273fdd1d3b.