Questions About the Sample Size for Qualitative Research May Indicate Trust Concerns

Stakeholders asking about the statistical significance of qualitative research likely misunderstand the function of qualitative research. However, their question should pose an opportunity to dig further into understand what they care about and are concerned about. Usually questions about statistical significance reflect fear about the trustworthiness of the results. Use it as an opportunity to learn more about their needs, their concerns, and what would need to be true to win their confidence.



Levin, Alec. “StAtIsTiCaL SIgNiFiCaNcE.” Known Unknowns (blog). Accessed October 12, 2020.