Strategy Defines Coherent Action -- a Set of Coordinated Moves that Enact a Guiding Principle

The third part of Richard Rumelt's kernel of strategy is coherent action. Coherent action is a set of coordinated activities, including resource allocations, initiatives, or projects that implement the guiding policy.

These activities must be coherent with one another: that is, they must be orchestrated, consistent, and coordinated. They cannot pull the organization in conflicting or even disparate directions. It is this coherence that gives the strategy its strength: without coherence, the organization does not have enough focus and is unable to create the leverage they need for their strategy to create a meaningful advantage.

The coherent actions are how the organization applies strength against areas of weakness or toward the best opportunity.



Rumelt, Richard. Good Strategy Bad Strategy: The Difference and Why It Matters. Illustrated edition. New York: Currency, 2011.