Sustainable Strategy Cannot Be Easily Replicated

For a strategy to be sustainable over the long-term, it must be one that cannot be easily replicated by a competitor, or one that is based on resources that they cannot easily replicate or acquire. The strategy should be based on an "isolating mechanism," like unique intellectual property or patents; brand or reputation; network effects; or tacit knowledge acquired only through experience.

Sunil Gupta argues that in today's economy, competitive advantage relies on ecosystem advantage that build network effects and increase switching costs through complementary, connected products.


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