Even strategy can be trendy. Popular strategies come and go. One organization succeeds, and its approach is repackaged by consultancies, adapted by competitors, and becomes adopted as a best practice.
At this point, it can no longer be considered a useful strategy. After all, at the core of strategy is differentiation and, if a strategy has been published, it's become outdated.
- Adopting a new mental model changes the situation being observed
- Winning strategy is more about synthesis than analysis
- Reading about strategy won't produce a winning strategy
- Strategy is time-sensitive
Chin, Cedric. “Much Ado About The OODA Loop.” Commonplace - The Commoncog Blog (blog), May 19, 2020. https://commoncog.com/blog/much-ado-about-the-ooda-loop/.