Winning Strategies Become Best Practices

Even strategy can be trendy. Popular strategies come and go. One organization succeeds, and its approach is repackaged by consultancies, adapted by competitors, and becomes adopted as a best practice.

At this point, it can no longer be considered a useful strategy. After all, at the core of strategy is differentiation and, if a strategy has been published, it's become outdated.



Chin, Cedric. “Much Ado About The OODA Loop.” Commonplace - The Commoncog Blog (blog), May 19, 2020.