Choose to go to the moon

A strong vision is a critical component to any strategy. But it needs to go beyond the fluff.

Read more...

Best practices are the worst.

Best practices feel safe and familiar. Recognize them for what they are: convenient shortcuts that need to be tested.

Read more...

Stop consuming knowledge. Start creating it.

A summary and review of Sönke Ahrens’ _How to Take Smart Notes_

Read more...

Meditations in an emergency

COVID-19 is forcing us to find new stories about our way of being in the world.

Read more...

Competitive analysis starts with customers

The competitive analysis is a valuable tool in almost every strategist’s kit. But remember: even when your eye’s on the competition, it’s the customer who matters most in the end.

Read more...

Strategy’s about values, not just value

Strategy is more than just defining a key performance indicator or some other desired outcome. A strategy should be a statement of what’s important to you and your organization—including the values and principles that you will adhere to as you strive to achieve your goals. Just ask Zoom.

Read more...

Telling Stories: Why Narrative Matters to UX

Whether we’re conscious of it or not, we’re always telling stories. But stories aren’t just about their content. They’re also about how we tell them.

Read more...

How to build trust with your digital design strategy

Your users probably don’t trust your website as much as you’d like to think. Fortunately, there are ways you can cultivate and earn trust.

Read more...

What gets measured gets manipulated

Or, what baseball can teach us about KPI-driven development.

Read more...

Previous